Marketing
Video games, esports ‘skyrocket’ in popularity during pandemic
As an avid gamer, 38-year-old Steve Vomacha would often play the video game Fortnite, a multiplayer shooter game, for an hour each day...
Ottawa pledges millions to promote tourism within Canada amid COVID-19 pandemic
Ottawa is earmarking millions of dollars to promote holiday travel inside Canada as it seeks to help the tourism industry weather the COVID-19...
Thousands of jobs wiped out as COVID-19 shuts down in-person conferences, industry events
It’s no surprise that an industry dedicated to bringing large groups of people together in enclosed spaces would be crippled by the global...
Shops are reopening after COVID-19, and some are adding a new line to your bill to pay for it
As businesses take their first cautious steps toward reopening, Canadians should brace themselves for the possibility of seeing a new fee tacked on...
Competition bureau joins battle against false COVID-19 claims, issuing warnings
Canada’s advertising watchdog continues to spot misleading and false marketing targeting people worried about the COVID-19 pandemic. Text message and email scams, door-to-door visits...
‘Irritating’! Martha Stewart Asked About Gwyneth Paltrow’s ‘Vagina’ Candle
‘Irritating’! Martha Stewart Asked About Gwyneth Paltrow’s ‘Vagina’ Candle, Not her cup of tea. Martha Stewart isn’t exactly interested in joining the waitlist...
Nestle Tim Hortons named Canada’s top plastic polluters again
For the second year in a row, Nestle and Tim Hortons were the top companies behind branded plastic bottles, coffee cups and lids...
Quebec won’t make a law to crack down on ‘bonjour/hi’
The Quebec government says it has no plans to introduce legislation to force businesses to greet customers in French only, instead of with...
P.E.I. plastic bag recycling troubles disappear with ban
After almost two years of being unable to find markets to recycle single-use plastic bags, the problem on P.E.I. has evaporated with the implementation...
3 Unusual Methods We Used to Generate Over $1,000 in Sales in 2 Weeks
Whether it’s for a product launch, brand building, or just good old fashioned sales, everybody wants to grow their traffic. There are myriad...
How to Market Your Products with Social Media Influencers
You’ve optimized your ecommerce website for the search engines, and now you’re starting to get more traffic. But that increase in traffic hasn’t...
8 Free Content Marketing Tools You Should Be Using
When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help...
3 Ways to Know You’re on the Path to Content Marketing Success
Have you ever hit your knee on a misplaced piece of furniture because you didn’t turn on the bedside lamp? It’s a jarring...
Meet The E-Commerce Expert Who Doesn’t Believe in E-Commerce Stores
Tanner Larsson is a serial entrepreneur who has spent decades making a name for himself in the e-commerce space. So it might come...
How Young Entrepreneurs Should Approach ‘Fake News’
It seems like you can’t turn on Fox, MSNBC, or CNN without hearing some mention of the term “fake news.” Over the past...
5 Personal Branding Tips for Every Marketer
In just a single minute, people perform 3.5 million searches on Google, send 452,000 tweets, create 1.8 million snaps and spend $751,522 online....
