Influencer Marketing
Influencer marketing, what it is and how it can increase sales for your business
Influencer marketing, Ever since social media platforms became the go-to method for brands to market their products, users with high follower counts began...
What Canada can learn from U.S., U.K. about COVID-19 vaccinations and reopening
For a few brief weeks in February and March, Nancy Olaoye envied her friends in Canada. The 30-year-old, who moved from Toronto to...
Must Read: Aerie Expands With a More Inclusive Range of Nude Shades, Alexander Wang and Judith Leiber Collaborate
Aerie Real Me campaign. Photo: Aerie These are the stories making headlines in fashion on Wednesday. Aerie adds shades of nude to its...
Is Kylie Jenner Set to Sell Her Beauty Empire Soon?
Kylie Jenner for Kylie Cosmetics. Photo: @kyliejenner/Instagram Beauty industry execs, are you listening? Kylie Jenner isn’t anywhere near done disrupting the cosmetics industry....
The New Ouai Hair Campaign Features Jen Atkin’s Friends, Instagirls and a Dog-Fluencer
Photo: Courtesy of Ouai Hairstylist Jen Atkin‘s hair-care line, Ouai, has been all about social media and influencer marketing from day one —...
