In a world where social media influencers often present polished, unattainable images of beauty, TikTok sensation Katie Feeney is refreshing and genuine. With millions of followers across various platforms, the 22-year-old college student and influencer has made a splash not just for her enviable makeup looks but for her authenticity—especially when it comes to going makeup-free.
Feeney, a student at Penn State University, recently shared a captivating video that showcased her getting ready, starting from a fresh-out-of-the-shower look devoid of makeup, to a sophisticated beauty look. The video allowed her fans to see both sides of her—bare-faced and made-up. “How I came in,” she captioned the beginning of her video, showing off her glistening skin and damp hair. As she applied her makeup, which included foundation, blush, eyeshadow, eyeliner, and mascara, Feeney illustrated a transformation into a glamorous version of herself. The final shot had the caption, “How I left,” highlighting the striking difference. Yet, in a surprising twist, the feedback from her dedicated followers leaned toward preferring her natural look.
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The comments section was inundated with opinions from her fans. Many articulated a sense of appreciation for her unfiltered beauty, with remarks like, “Original was better,” and “Better before.” The overwhelming consensus resonated with the notion that some of her followers saw the natural Katie as the most beautiful version of herself, a refreshing departure from the often glamorized influencer norm.
Feeney’s ability to effortlessly embrace her genuine self despite her large following speaks volumes about the kind of community she has fostered. It’s not just her beauty content that her fans adore but her relatability as well. Unlike many influencers who opt for a heavily curated image, Katie Feeney offers a glimpse into the reality of being a young woman navigating college life while entertaining and educating her viewers about beauty and style.
A Multifaceted Influencer Embracing Her True Self
Katie Feeney’s brand extends far beyond makeup. Her engaging content covers everything from skincare tips to makeup tutorials, reflecting her keen interest in beauty and lifestyle. However, her passions don’t end there. Besides her popularity in the beauty realm, Feeney has combined her love for sports with her influencer status, making a name for herself as a sports commentator. With a rich background in broadcasting, she seamlessly intertwines her social media skills with her aspirations in journalism.
Feeney’s trajectory changed when she enrolled at Penn State. Initially, she started as a business major, but her fascination with sports changed everything. “It was so unreal: the atmosphere, the students… I knew from that point forward, I needed to pursue something in sports because there really is nothing like it,” she recalled in an interview with Her Campus. This shift in focus has guided her journey, and she’s successfully managed to blend her social media presence with her budding broadcasting career.
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The influencer scene allows Feeney to occupy a privileged position—creating content while offering insightful commentary on various sporting events. When she’s not busy with her beauty videos or informing her followers about skincare routines, she can often be found on the sidelines, commentating on games and interviewing athletes, including those from the Hillsboro Hops, thanks to her boyfriend, Jack Hurley, who plays for the team.
The Promising Future of a Young Talent
As a junior studying broadcast journalism, Katie has already made great strides in her career while building a loyal fan base. Her journey in sports commentary—combined with her social media presence—sets her apart. Recently, Feeney revealed the significant impact social media has had on her life, explaining to Her Campus how it presented numerous opportunities. “The presence I built on social media opened up so many doors for me,” she said.
Despite her success on platforms like TikTok and Instagram, Katie Feeney’s social media journey took off on Snapchat, where she quickly became one of the platform’s biggest earners. Commenting on her success, she described her experience as “mindblowing,” especially when she pulled in an incredible $1 million in just five weeks during the early days of Snapchat Spotlight. Many would consider this a dream scenario, showcasing just how lucrative an influencer career can be.
Katie credits her rapid rise to being among the first to utilize new features on social media, subsequently realizing that her online presence could translate into a sustainable career. “I don’t think I really thought that way until I was able to see what the potential is,” she noted in an interview, highlighting her evolution from casual influencer to a serious professional in the broadcasting field.
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In a landscape where social media can often feel overwhelming and obsessive, Katie Feeney exemplifies a healthy balance between authenticity and ambition. With her natural beauty, passion for sports, and a talent for engaging content creation, Katie is undoubtedly on a path to continue her success both online and offline.
