Is a $195 scrunchie worth it? Well, that’s how much the thick hair band from Balenciaga’s Resort 2018 collection costs—shipping not included. Its steep price tag is comparable to that of a Vetements hoodie, which comes at a whopping $885—a triple-digit number that could also get you a 1999 Lincoln Town Car with 300,000 miles on it, or nearly 90 “Blue Light Special” hoodies at $10 a pop.
Lately, talking about ordinary items with extraordinary price tags has begun to feel a bit like Passover seder, where the first question at the table is: “Why is this night different than other nights?” In fashion terms that translates to: “Why is this item different from all other items?” In the case of this particular electric-blue Balenciaga scrunchie, it is indeed a bit better than its standard drugstore counterpart. Dated and cheeky, it’s packed with that relevant, delicious, bad-taste-good-taste attitude, especially since it is branded as a chouchou—a cutesy French word whose soft “chou” is a nice alternative to the hard, screeching “scr” of scrunchie. It’s also rendered in crinkly leather and stamped with the gold Balenciaga logo. Voila! Chic.