” Because I have information about the president doesn’t mean that it’s necessarily a scandal,” Maddow told the Associated Press (via Business Insider). “It doesn’t mean that it’s damning information.
Regardless, 4.1 million viewers tuned in for that controversial segment, including “1 million in the advertiser-friendly 18-to-49-year-old demographic,” reported The Huffington Post.
After Maddow’s anti-climatic presentation of Trump’s tax return became a promotional ad for the man her audience wanted her to expose, the backlash against Maddow began. Even Stephen Colbert took a shot at Maddow’s media misfire, but the defiant host said her audience was let down not because she didn’t have a story. Nope, she claimed her viewers were let down because they over-hyped it themselves..
A few weeks later, Maddow sat down with Vulture and proclaimed, “people can like me or not like me, and they can like the way I do cable news or not like it– whatever.” She reiterated that she was proud of the segment and had no regrets about how she broke the story..