Everybody uses Facebook. Okay, slight exaggeration. Nearly half the world’s population is on social media, and Facebook alone has over 2 billion monthly active users. Facebook is not just a way for you to keep in touch with old high school friends, share your funny photos, or post videos from your vacation. It is a huge online market pool that many people have been making money from with no investments. And the reality is that no matter what business or market you are in, chances are you can reach a segment of your audience on Facebook.
If you are one of those wondering how to earn money from Facebook without investment, then you are on the right track because this article is for you.
Let’s take a look at the various ways you can use Facebook to market, advertise, and promote your business – or make some money on the side.
Drive Traffic to Blogs at a Cost
The great thing about Facebook is that its algorithms examine where you go online, what you click on the site, what videos you watch, etc. Then it brings more of those types of posts to your attention.
You can take advantage of this to make money on Facebook. You’ll do it not by selling to people directly on the platform as with the Marketplace. If you have a Facebook page or group with lots of followers, you can easily create traffic for blogs at a cost or your e-commerce site. You can do this by placing a link to the blog and urging your followers to visit the page. Once they do, traffic increases on the blog, you get paid, or your sales increase.
This is often referred to as two-step marketing. You’re not selling your products on Facebook (because people generally aren’t there to buy). Rather you’re trying to get their attention and interest and get them off Facebook by clicking over to your website.
When you run ads on Facebook, you can target your customers by demographics, interest, and even people who have already expressed interest in your product, business, and brand, so the traffic is very qualified.
To boost your traffic, you need to post regularly to your Facebook page. You can post a sales discount, new product launch, and other related things to your business. Great discounts and compelling offers can bring in a lot of traffic. But you should also have useful content on your page that engages the prospect—that’s what’ll keep them coming back. You could post the latest news, funny stories, celebrity gossips, etc.
If you have a blog, you should also post a link to every new post on your Facebook page. Same with any new YouTube videos or any other content you post elsewhere online. It’s all about driving as much traffic as possible. You may even consider paying for ads to have people see your free content and go back to your website as well. This way, you can build a retargeting audience and run ads to them in the future.
When you have many followers on your Facebook page, you can choose a product or service from an affiliate networking site and place their links (contains a code and embedded affiliate id) on your Facebook wall, which is likely to interest your friend’s followers/fans. Every time someone clicks on the links and purchases the product, you get a certain percentage of the product price.
You can earn up to 50% on sales on some affiliate marketing products. Examples of affiliate marketing websites are eBay, Amazon, etc. As with any strategy to make money on Facebook, you must post regularly and engage with your audience. This creates trust and increases the chance that more people will buy through your link. Also, be sure to track those numbers to know which products are selling and which ones are not.
Develop an App
If you have an idea for an app, then you could design an app for Facebook. You can also develop a simple, fun app that people would often use (e.g., Games app). You can make money through adverts or in-app purchases.
Sell on Facebook Marketplace
This is one of the simplest ways to make money on Facebook. Essentially, Facebook allows you to sell items on a special section of the site. The Facebook Marketplace is like a virtual garage sale, and for a few bucks, you could find almost anything on Earth here. People can list whatever they want to buy or sell and then wait for offers to pour in. What’s better, you can track down sellers or buyers from your friends’ networks as well. You can post used or new items to sell, everything from laptops to cell phones to cars to furniture.
How to post on Facebook Marketplace:
- Post clear pictures of what you’re selling.
- Provide details like model number, condition (new or used), etc.
- Indicate the price and make sure you are selling it for the right price. You can compare your price with other Marketplace sellers.
- Keep in mind there is some negotiation with potential buyers, and many will try to low-ball you. If you don’t think it’s a fair price, you’re under no obligation to take the offer.
Chances are you’re not going to create a full-time business buying or selling items on Facebook, but this is a quick way to make some extra cash/sales. If you’re already selling items on other social media platforms or your website, this is another avenue for you to reach more people and expand your potential audience of buyers.
Sell Likes and Shares
Yes, you heard it right; you can do much more with your likes and shares. In a bid to increase a product’s credibility or brand awareness, businesses buy ‘likes and shares’ from authentic Facebook profiles. You can easily post links to this brand or product on your page with your large fan base. The more likes you can provide through your link, the more money you earn.
Sell You, Facebook Page
It may seem odd to you, but you can open a Facebook account and grow your Facebook fan base/ page only to sell them to the highest bidder.
The old saying goes, “You have to spend money to make money.” And that’s certainly the case with running paid ads on Facebook. You must have seen these ads; they’re the little banners on the right side of the page, as well as the sponsored posts that show up directly in the news feed when you open your Facebook account.
Like any online advertising, Facebook ads can be a bit expensive, and it’s quite easy to spend a lot of money with no return if you don’t know what you’re doing.
So before you use this method to make money on Facebook, you should have all your systems in place, you should have been in business for a while, and you should have some cash in reserve because there will be some trial and error. I advise you to have good tracking to know exactly which ads are bringing in the sales and which ones are not. This way, you can concentrate on the ads that work.
A Variety of Ways to Make Money on Facebook–Choose One
Many people have made money on Facebook and are still doing it. If you start today, with due diligence and adherence to all the advice in this article, you can start making money from Facebook within a short time. Best of luck.