Lily James had her “Cinderella moment” in 2015, and now it’s Emma Watson‘s turn to shine.

Watson and her Beauty and the Beast co-stars kicked off their worldwide promotional tour in Paris earlier in the week. On Thursday, the 26-year-old actress looked like a real-life Disney princess at Spencer House in London, wearing a bespoke, eco-conscious Emilia Wickstead dress. Rebecca Corbin-Murray—who also works with James—styled her instantly ionic premiere look.

Before the press tour began, Watson and Corbin-Murray jointly created a new Instagram account, called The Press Tour, to highlight the sustainable pieces the actress has been wearing.

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“The gown is made from end-of-line fabric sourced from a family-run, London business specializing in couture fabrics, and produced in Italy,” the actress, who dazzled in Catbird earrings, wrote in her Instagram caption. “These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead’s London atelier, by an all-female team.”

Emma Watson

StillMoving.net for Disney

Beauty and the Beast Cast

StillMoving.net for Disney

For Watson, Beauty and the Beast is a childhood dream realized, as she was a big fan of Disney’s 1991 animated movie. “With actors who get to choose their roles, you look at their résumés and you start to see a kind of autobiography emerge,” director Bill Condon says in the Feb. 24/March 3 issue of Entertainment Weekly. “From what I’d seen of Emma, she seemed to be the person, both on screen and off, who best reflected the qualities that Belle embodied.”

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