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The family that starts consecutive million-dollar enterprises together stays together? That statement must be true, considering the Kardashian clan’s close-knit kinship, multiple synchronized pregnancies, and ever-expanding fashion and makeup brands. And today, social media was abuzz with speculation that Kourtney Kardashian is launching her own beauty line, following in the footsteps of sisters Kylie Jenner and Kim Kardashian West, each of whom has become a mogul in her own right with cultish lip kits and sold-out fragrances, respectively. The rumor comes as no surprise then, that another sibling of the genetically blessed empire would dip a toe into the cosmetics industry, too.

Kardashian reportedly filed legal documents to own the business name “Kourt,” submitting the application under her company name 2Die4Kourt in Los Angeles. While the mother of three has given no clues as to what exactly the line will entail, any double-tapping Instagram follower could guess that it may echo the same all-natural ingredients and philosophy that the 38-year-old entrepreneur promotes both on her personal app and as an ambassador for the honey-based skin-care range Manuka Doctor. Coupled with her clean and active lifestyle, including a penchant for kale salad and green juice on E!’s Keeping Up With the Kardashians,the healthy living Californian seems primed and ready to carve out her own best-selling niche. Because, like business smarts, camera-worthy charisma, and a penchant for the perfect nude lipstick, some things just run in the family.

Also read:  Whitney Wants to Take Frayed Hems to the Next Level With These Jeans

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