Instagram is the most popular social media platform in the world. This is because Instagram has become a great platform to share everything on. This has also given people the chance to jump on online businesses that work through Instagram engagement. This is what brings us to today’s article. For the people who are running online businesses, this is one of the best articles to come across as we are going to tell you 7 tips to improve Instagram reach. If you are one of those people then we highly recommend using these tips to improve your Instagram reach. So without further ado, let’s jump right in
Use relevant hashtags and rotate
One of the most important things to keep in mind while using Instagram is to add hashtags to your posts. If you are looking to find better engagement, then we highly recommend using relevant hashtags to the posts and keep rotating them. This is because Instagram allows up to thirty hashtags on their caption, which is great for you. The reason why it is great for you is that hashtags are a way for you to interact with your potential audience. Instagram uses the hashtag to categorize your posts and if you are good enough, then you will be able to grab a lot of engagement using hashtags alone. However, keep in mind spamming the same set of hashtags on each post is not going to work. This is why you need to have a set of hashtags that you can keep on rotating and hence gather the maximum available engagement.
Post when your followers are awake
This seems like a redundant tip, does it not? Well, in our experience this is where most Instagram influencers are lacking. This is because this tip is not that simple to implement. While we understand, that you know only when your followers are awake, can they interact with your content, that is not the kind of awake we mean. What we mean is that, post when your followers are active. Instagram insights and other Instagram analytic tools will help you understand when your followers are more active and hence will help you figure out when you should be posting. Also, because of the variety in the geographic location of your followers, you might not be able to cater to every single one in your audience. However, look to hit the majority, while you can.
Share your location
Say for example, if you have visited a popular geographic location, then sharing your location might be one of the most important things. This is because sharing your location will help you land on the page where people are searching for location tags. This is because often people look up geotags for the places they are about to visit, on Instagram and hence gather an idea about the place. If you land on their page and they find your content interesting, then they might even consider dropping a follow. This is why we highly recommend using geotags, whenever possible.
Share more video content
People are more interested in visual representation when it comes to Instagram. This is because people are easily engaged by video content as compared to other forms of content. However, this video content can be in any form. This includes reels, Instagram IGTV, and normal feed videos as well. If you are looking to get the maximum reach then we highly suggest making reels. This is because people love reels. They often spend hours scrolling reels which is what gives you a chance to shine. Overall, if you are posting healthy amounts of video content on your profile, then you are way ahead of the curve to get the maximum reach possible.
This is one of the more difficult tips to implement, but once you get it down right. Then there is no limit as to how much interaction you can gather on your profile. Being creative includes things like adding a twist to your content, making something special theme-related, and much more. However, this is something that comes with practice. Being creative does not mean reinventing the wheel though. It just means that you are going to add a flair to your content on top of what is originally interesting. If you keep practicing this with your content, then you will come out on top of your niche.
Use Instagram carousels
If you have been living under a rock, there is this feature on Instagram that lets you post multiple pictures and videos on a post and hence is called a carousel post. Using arousal posts adds a variation to your Instagram feed, which makes it visually more attractive and hence increases your chances of getting better reach. Also, try to tell a story with your carousel posts. This is because people are very interested in seeing a coherent storyline that helps them relate. You can use this trick to make sure that you’re getting all the reach that you need.
Write interesting captions
Writing good captions is also a task. This is because to write good captions you need to make sure that you have a theme for the post. This is because a caption sets the mood for the post before viewers get to watch the content that you have put up. If you have a great mind for captions, implement it on your Instagram feed as this is one of the best ways to gather good reach on your Instagram profile.
The above-mentioned 7 tips have helped thousands of Instagram influencers get to where they are right now and hence will also allow you to do the same. Apart from that, if you are new to the Instagram marketing industry, then these are the tips that we heavily recommend using. Till then, keep scrolling!