As a business owner, taking advantage of digital marketing is key to success. This is because the barriers in the marketplace are minimized when compared to traditional forms of marketing.
Digital marketing has become a major component of modern-day marketing strategies-and. If it’s not part of your business strategy, it should be. Whether your business is B2B or B2C, by implementing digital marketing correctly, you’ll be able to successfully grow your online presence and ultimately foster more conversions and sales.
Digital marketing allows your business to have more visibility throughout a much wider audience. These 10 digital marketing tips have been proven to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that helps you brings in more customers and retain new ones.
Know Your Target Audience
As you likely know, a key to marketing, in general, understand your customers: Who are they? What are their likes, dislikes, preferences? What do they respond to?
Fully grasping who your audience is and how to best market to them is critical. You need to know who you want your buyers to be before you try to market to them. This is an important step in any marketing strategy, whether on or offline, and it is a clearly defined aspect of your brand that you can keep referring back to.
When it comes to digital marketing, it is important to remember that for any business to be effective, and they need to know who their audience is, which social media sites their audience spend time, and then they have to make sure to be able to provide content for the platforms their audience spends time on.
Research competitors and deliberately be different
Competitor research is important because, as a local business, you’ll want to offer additional value in the market. Google Search is a great place to start. You can see how your competitors are positioning themselves within their ads.
You must be thinking, how can I differentiate myself from all the other businesses that more or less provide a similar service?
Here are some methods of differentiation you could use.
- Service to your customers
- Distribution channel and speed
- Relationship – employees and customer service could be an effective means to differentiate.
- Image/Reputation – this can be established through your current customers, who can later become your advocates.
- Price – again, this can easily be duplicated. However, depending on your product, customers may choose to pay more if there is an added value in doing business with you.
Also Read: Can You Get Rich Selling Cars?
Use Email Marketing
Another digital strategy fundamental for your small business is email marketing.
It isn’t enough to send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaigns. Take a hard and clear look at your customers’ purchasing habits and use that information to develop your strategy.
Focus on a primary social media channel
Social media marketing strategies are continuously changing along with constant platform updates. Often small business owners ask, which platform should I focus on?
The answer is simple…
Focus on the social media platform most relevant to your business and where your customers are most active.
- If the nature of your product/service offering is B2B, then LinkedIn and/or Twitter are natural choices.
- For B2C businesses, Facebook and/or Instagram might be better choices.
When it comes to marketing through social media, Facebook is definitely leading the race because they have the best options to define who you want to market to. You can set whatever budget you are comfortable with. Facebook also allows you to target your audience based on up to 10 interests of your audience. This is why it’s important to have a defined target audience, and you have to know what they like to do and what they want so you know how to create content that will capture their attention.
Whatever you decide, have a primary social media channel that you’ll focus on growing. As a small business owner, you probably won’t have the required resource to manage more than one channel effectively.
Have a Flexible Business Website
We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. On the other hand, if you don’t have the design skills to do it yourself, it’s worth hiring someone to create a modern, attention-grabbing, and mobile-friendly website.
Online users are becoming increasingly demanding in terms of the experience they expect from a website. They want a fast-loading website as a minimum requirement. As a local business, you may not have the budget of the bigger, national, or international firms, but you can at the very least get the basics right.
Improve Google My Business listing and customer reviews
Your online reputation as a small business owner could be the deciding factor when a prospective customer searches for your product/service. Luckily, with Google My Business, you have a level of control over managing how people perceive your business.
Customer reviews aren’t anything new, but you would be surprised how often this is overlooked. Most customers say reviews were key when judging local businesses, so you should ensure this is a top priority as part of your digital marketing strategy.
Maintain a Blog and create interesting Content
Your blog should be used for several reasons, including allowing you to post new keywords and optimize your search engine strategy consistently. But, more than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers. A lasting relationship begins with trust, and your blog is a great way to build that.
If you’re in a very competitive industry, you need to think about a content strategy that will drive results. However, working with smaller businesses, it’s often the case that it’s doubtful to rank on the first page of Google for a broad term related to their product/service.
You must note that ranking for a broad term may not eventually lead to more customers. This is where your blog content plays an important role. Content is still king, and content marketing is an industry in its own right. So your content will form an important part of your digital strategy.
Use and improve your local Search Engine Marketing and Optimization
Search engine marketing and optimization are part of what helps make your business appear higher on a list of search engine results. Your company website will become associated with the keywords used to find your services with a strong SEO strategy. This increases your chances of being the company an individual chooses to work with after searching online.
You can build local links from the following:
- Newspaper sites
- Awards/festival sites
- Sponsorship sites
Invest in local marketing.
If your business operates in a local market, you’ll want to take advantage of the digital marketing strategies that specifically appeal and relate to that audience.
In addition to creating a Google My Business listing, you can also claim and edit your business listing on other local search directories, like Bing places for business. Similarly, you can consider other local marketing strategies, such as:
Creating Google or social media ads targeting your geographic area.
Implementing a direct mail campaign in your local area.
Hosting or participating in a community event.
Although some of these strategies fall a little outside the realm of digital marketing, you can easily tie them in by including your business’s website and social media handles on any materials or information you give out around your local community.
Monitor your campaigns and adjust your strategy based on your learnings.
Finally, the last of our top digital marketing tips is perhaps one of the most significant: Don’t be afraid of trial and error—monitor your digital marketing strategies and change or adapt them as necessary. It’s important to remember that not all of your tactics will be successful, but that doesn’t mean you’ve failed—it simply means you’ve discovered what doesn’t work.
A large part of your online marketing efforts will involve testing and trying new things to determine your business’s works.
For example, you might launch a Facebook ads campaign for a new product you’re launching and find that it doesn’t do nearly as well as you hoped. With these learnings, you can decide how you can edit or change the campaign next time, or you might find that Facebook isn’t the best platform for that type of campaign.
At the end of the day, these digital marketing tips should give you a place to start when it comes to promoting your business online.
Digital marketing is a must for your business success, and we hope our tips will keep you headed in the right direction. If you want your business to succeed online in today’s digital world, then these tips will come in handy.
This being said, don’t forget that not all strategies will work for all businesses, so you shouldn’t be afraid to think outside the box and test out something that you think will be successful for your business. What tips would you add to this list? Tell us in the comment below