Coach x Selena Gomez. Photo: @coach/Instagram

Coach x Selena Gomez. Photo: @coach/Instagram

How does an age-old American brand seek to spin sartorial gold out of a 75-year-old house? If we’re talking about Coach, you recruit British designer Stuart Vevers to design cool, yet commercially viable ready-to-wear, which he did and continues to do since he began at Coach in 2013. Then, throw in a campaign with charming, all-American pop star Selena Gomez, who has a massive and loyal social media following. To finish it off, have the aforementioned singer, actress and sartorial starlet collaborate with the heritage leather-goods label. So, with that, may the fashion presses and tote-carrying people rejoice — Coach is launching an exclusive line of leather goods with Selena Gomez.

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Designed in collaboration with Vevers, the Coach x Selena Gomez collection contains a double-handled tote with gold hardware, a wristlet, a cardholder for the smaller essentials and some heart-shaped bag charms. As a whole, the line imbues the brand’s classic luxury bags with a youthful new personality; the leather goods will be available in three exclusive colors: Selena Black Cherry, Selena White and an eye-popping Selena Red.

But perhaps the collaboration’s pièce de résistance is the Selena Grace, which is a reflection of Gomez’s no-fuss, playful style. “It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” Vevers said in a press statement. “When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.” 

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The Selena Grace features Gomez’s personal touches: a hangtag bearing her signature and a story patch sewn inside with the message: “To be you is to be strong.” The bag is further customized with “Love yourself first” in Selena’s handwriting — a phrase inspired by one of her tattoos — embossed into the base of the bag. “I’m very excited for everyone to finally see the design Stuart and I worked on together,” said Gomez. “I can’t wait to carry it — it’s totally versatile, perfect to wear day-to-night and it goes with everything.”

We have to wait until Sept. 1 to get our hands on the bright red Selena Grace for fall, but the rest of the Coach x Selena Gomez collection is available for pre-order online beginning Aug. 14.

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Click through the gallery below to see all the leather goods from the collection. 

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