Vlogging – you may be wondering, what is this Vlog? Well, a VLog is the shortened colloquial term for a video blog. Vlogging is the act of producing and publishing frequent video content on your owned website or channel on a sharing platform. Vlogging is becoming increasingly popular because it’s a cost-effective tactic that drives visibility and increases online engagement with customers.
Videos are multi-sensory by nature. They are considered the future of content marketing by many and have been for several years now. Video content is also a powerful and often underexploited way of communicating with your target customers as a business. It’s also great for brand visibility. By engaging your potential customers with something they want to watch while simultaneously including a call to action, you can reach people that pass right by other ads.
Here’s everything you need to know if you’re considering Vlogging for your business.
How Vlogging Helps Your Business
Personal branding – For small businesses, start-ups Vlogging helps provides a human face (brand) to your company. This means you can offer a customer a more personalized experience. It gives them the feeling they are purchasing from you as an individual, not just a website.
Show Off Your Expertise – Vlogs are considered a great way to establish yourself as an expert in your field. Show your audience you know what you’re doing and talking about. Build their trust by providing valuable information. Let them know more about your business and products. They will be more inclined to do business with you.
Reach Wide range of Audience – More and more people are using YouTube, Vimeo, Dailymotion, and other video sites to search for information and products. You can make your Vlogs available on these sites so that it reaches to a wider audience. It also increases your overall online presence.
Unlimited Sharing – Social media sites make it easy for people to share your videos and go viral. This sharing gives your Vlog the potential to reach out to a wide range of people exponentially. The more entertaining and helpful you make your Vlogs, the higher the chance they will share and go viral. Take the time to create engaging content, and you could see your Vlog go viral and improve your sales.
Why should you care about Vlogging?
Video content is a powerful way to communicate with your targeted customers and an engaging way to increase brand visibility. In short, it’s a great way to market your business. What makes it so great? Just a few of the reasons are listed below.
Vlogs are easy to understand
Video is unique in that it is consumed using multiple senses (sight and hearing). This is important because people learn and retain information in several different ways, visually and auditory being two of the most popular. Creating video content, which caters to both, increases the likelihood that your audience will understand and retain the information you want them to remember.
Vlogs are affordable.
Producing a Vlog is very affordable. All you require is time, a camera that has a webcam or a smartphone, etc. There are very few entry costs when starting a Vlog. You can maximize the ROI of your video content by recycling the content between social media (Facebook, Instagram, and Twitter), email marketing, and other amplification platforms.
Some Vlogs may include post-production and editing, which can increase cost, but skimpy businesses can produce Vlogs without spending anything substantial.
Vlogs help develop rapport.
One of the most difficult parts of marketing is developing a connection with your customers. Trust is not something that consumers easily give away. However, video content is a great way for you to personalize your message and start to develop a rapport with your customers (you can do a Vlog, for example, on asking us anything, etc.).
How to start Vlogging
Creating a successful Vlog takes time and commitment. Your Vlog’s success and the benefits of using video content are directly tied to the effort you put into it. With this in mind, you can help increase the chances that you’re Vlog will succeed by following a few simple tips.
Decide What To Vlog About – the first thing you need to do before starting your Vlog is to what your vlog will be all about. Most businesses use Vlogs to communicate important information, like FAQs and tutorials, to their consumers. But don’t limit your creativity. Your Vlog can be anything you want it to be, so think out of the box and create one that is informative and engaging and more about your product/services.
Decide who will be your Vlogger – Since Vlogs is a great way to connect with your target audience personally. Your Vlogger should be a representation of your brand, so it’s important to think critically about who you want to represent your company. While some small businesses use themselves for their Vlogs, others use professional personalities.
In the former’s case, the owner understands the business and is passionate about the product or service. Simultaneously, the professional personality can be an influencer in the vertical or an actor who can increase the quality of the video. Regardless of the route, take your time to decide who should be your Vlogger.
Vlog Consistently – Like blogging, Vlogging increases can increase your business sales or business/brand awareness, but the only thing is that you have to be consistent. I don’t think that Vlogs are an overnight success. In fact, it might take months before you notice a major boost in subscribers, traffic, or engagement.
Promoting Your Vlog
You may have been thinking of releasing your blog exclusively to your website; however, for several reasons, it may be worth considering YouTube, Vimeo, or similar platforms instead.
If your video is hosted on these sites, it’s still straightforward to embed on your website.
Don’t be afraid to upload your Vlog in multiple places, either. For example, if you plan to use it on social media, you will often get better results by posting it directly to those platforms rather than just sharing the YouTube/Vimeo link.
If you do end up uploading your video into more than one place, don’t forget to evaluate stats on all platforms when determining how useful the video was. Don’t sell yourself short by forgetting you uploaded in multiple places!
Before you rush to the nearest store investing in equipment or techniques, try it with what you have! Because Vlogs don’t require a large investment, Bite the bullet, stand (or get someone else to stand) in front of your camera (you can use a smartphone), and see how your customers react. If it does well, you will know you’re onto something.