Home World News United States News Netflix is bragging about its movie stars and their Instagram followers
United States News

Netflix is bragging about its movie stars and their Instagram followers

Share
netflix is bragging about its movie stars and their instagram followers
Share

Netflix bragged about its movie and TV stars and their Instagram followers during the company’s third-quarter earnings report Tuesday.

“When our service helps our talent develop huge fan bases (from small followings to over 10 million Instagram followers), we can attract the best talent in the world. This explosive growth in popularity is a good indicator that our shows and stars are breaking out around the planet,” the company said in its shareholder letter.

Netflix charted the Instagram follower bump for stars like Millie Bobby Brown from “Stranger Things,” Katherine Langford from “13 Reasons Why” and Noah Centineo from “To All the Boys I’ve Loved Before” after their respective TV shows or movies premiered on Netflix.

Netflix has long touted its original content as a value driver in the increasingly crowded streaming video space. The company pulls in dozens of Emmy nominations each year.

The argument that Netflix features home-grown stars helps to dispel criticism around the amount of original content, Chief Content Officer Ted Sarandos said during the company’s earnings interview.

“That list gives some very specific examples of people who went from being completely unknown to being global superstars in the span of a few weeks or a few months of this quarter alone,” Sarandos said. “So I think it’s evident that things are being found at an incredible pace on Netflix versus getting lost in the sea of things on Netflix.”

The comments could also hint at the company’s strategy in keeping original content affordable.

Streaming giants HBO and Hulu are increasing original content spend, and tech behemoths like Apple, Amazon and Facebook have all been rounding out their own original content divisions.

Netflix delivered a strong earnings report Tuesday, with earnings and subscribers beating expectations. The stock was up as much as 15 percent in extended trading.

Disclosure: CNBC parent company NBCUniversal is an investor in Hulu.

Share

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts

Related Articles
The Absolute Worst-Dressed Attendees At Lauren Sanchez & Jeff Bezos' Wedding
PoliticsUnited States News

Worst Dressed at Lauren Sanchez & Jeff Bezos’ Wedding

It was a competition to see whether any guest could dress worse...

Paris Hilton's Shady Take On Trump's Notorious Tan Was Right On Target
PoliticsUnited States News

Paris Hilton’s Snarky Take on Trump’s Orange Glow Hits the Mark

Paris Hilton once claimed that she voted for Donald Trump, but she...

Melania's Response To Donald's Alleged Affairs? A Masterclass In Indifference
United States NewsPolitics

The Quiet Strength of Melania Trump: Navigating Scandal with Grace and Silence

Donald Trump and alleged affairs are certainly nothing new, but if they've...

Kimberly Guilfoyle Laces Her Tacky 'Fits & Extreme Photoshop With Some Trump Family Shade
United States NewsPolitics

A Glimpse into Kimberly Guilfoyle’s Style, Shade, and Shifting Alliances

While dressing like a character from "The Hunger Games," Kimberly Guilfoyle is...