La Liga on Tuesday in Lagos sealed a partnership deal with a Nigerian firm, Legacy Sports, as part of their efforts to bring the world’s foremost football league closer to Nigerian fans.
At the ceremony to unveil the partnership, La Liga’s Managing Director, International Development, Vicente Casado, described Nigerian football as one of the best, saying La Liga was happy to identify with it.
He said, “To grow in this wonderful country, we need a partner, we need the tools. We have a partnership with the Nigerian Professional Football League, but we need more local knowledge of La Liga and this is the reason we have Legacy Sports, a strong company, which wants to invest in football with La Liga to grow the game in Nigeria.
President, Legacy Sports, Philip Dawin, said, “Legacy Sports has taken the full rights of La Liga, so we own the marketing rights of the league, we also own an academy, which would be partners with La Liga, as well as event planning. In marketing division, we are catering for clients in Nigeria, helping them to push the La Liga brand.”
Former Nigeria midfielder, Mutiu Adepoju, who is the Country Manager, La Liga, Nigeria, said the new deal is one amongst several innovations by the Spanish topflight league.
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