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HomeWorld NewsNigeria NewsGrammy Allegedly Exploits Nigerian Artists for Promotion, Claims Media Personality Shopsydoo

Grammy Allegedly Exploits Nigerian Artists for Promotion, Claims Media Personality Shopsydoo

In a recent Instagram live session, British-Nigerian media personality Adesope Olajide, popularly known as Shopsydoo, has made shocking allegations against the Grammy organizers, accusing them of exploiting Nigerian artists for promotion. This comes in the wake of disappointment as Burna Boy, Davido, Ayra Starr, Asake, and Olamide lost in all the categories they were nominated for at the 66th Grammys on Sunday night.

Expressing his frustration, Shopsydoo emphasized that the Recording Academy shows a lack of regard for African music. He pointed out an incident during the awards where the Grammy band played Fela Anikulapo-Kuti’s ‘Water’ after ‘Water’ by South African singer, Tyla was announced as the winner of the inaugural Best African Music Performance category. This, according to Shopsydoo, is evidence that the Grammy organizers are out of touch with African music.

Also read: Nigerian Artists Left Disappointed As They Miss Out On Grammy Awards

In a passionate plea, he urged African musicians, particularly Nigerian artists, to consider boycotting the Grammy Awards. “They have no clue, they know nothing about our culture. And we shouldn’t be wasting our energy there. These bums gave Tyla’s ‘Water’ an award and they are playing Fela Anikulapo-Kuti’s ‘Water’ in the background. Is that an organisation that understands us? They don’t care about us, man,” he exclaimed.

Shopsydoo went on to express his disillusionment with the Grammy Awards, stating, “They just want to use us for promotion. One billion people in Africa, they want us to continue to sell the Grammy. We ain’t f*cking with that. For me, I don’t want nobody to come tell me about no Grammy, mehn.”

He further alleged that the Grammy organizers heavily relied on Nigerian artists, such as Davido, for promotion. “I’m telling you for a fact, they used Davido heavily to promote their platform. They rely hugely on the incredible numbers and eyes that Nigeria and Africa bring and they used our artists,” he claimed.

Shopsyddo also expressed disappointment over the treatment of Burna Boy, one of the most celebrated artists of our time. “They announced one of the greatest artists of our time, Burna Boy as a performer which got us all excited. They nominated Burna Boy four times, they nominated Davido three times, but they knew that they were going to f*ck them up,” he added.

The allegations made by Shopsydoo have sparked a debate within the music industry, with many questioning the integrity of the Grammy Awards and the treatment of African artists. The frustration and disappointment expressed by Shopsydoo reflect a deeper sentiment within the African music community, raising concerns about fair representation and recognition on the global stage.

As the conversation around the Grammy Awards continues, it remains to be seen how these allegations will impact the relationship between African artists and the prestigious music institution. The call for greater recognition and respect for African music is a conversation that is likely to gain momentum in the coming days.

Also read: Teni Urges Super Eagles To Avenge Nigerian Artists’ Grammy Loss In AFCON Clash Against South Africa

The music industry is no stranger to controversies and debates surrounding award shows, and the recent allegations made by Shopsydoo have added fuel to the ongoing discourse. The Grammy Awards, known for its influence and prestige, now faces scrutiny over its treatment of African artists and its understanding of the continent’s diverse music culture.

As the global music landscape evolves, the conversation around fair representation, cultural understanding, and recognition for artists from all corners of the world becomes increasingly important. The allegations made by Shopsydoo shed light on the complexities and challenges faced by African artists in navigating the international music scene.

In response to these allegations, the Recording Academy has yet to issue a statement. The impact of these claims on the future participation of African artists in the Grammy Awards remains to be seen, but it is clear that the conversation around fair representation and recognition in the music industry is far from over.

As the music world grapples with these revelations, it is evident that the call for greater respect and recognition for African music will continue to reverberate within the industry. The allegations made by Shopsydoo have ignited a necessary conversation about the treatment of African artists on the global stage, and it is a conversation that demands attention and action.

The claims made by Shopsydoo have brought to the forefront the need for a more inclusive and informed approach to recognizing and celebrating music from diverse cultures. As the music industry reflects on these allegations, it is crucial to consider the impact they may have on the future of African representation in global award shows and the broader music landscape.

Aslo read: Kcee Exposes Harrysong’s Claims Of Writing Hit Songs

In conclusion, the allegations made by Shopsydoo have sparked a crucial conversation about the treatment of African artists in the global music industry. The call for fair representation, respect, and recognition for African music is one that resonates deeply within the music community and demands further consideration and action.

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