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Work for yourself? Canada has fewer and fewer people like you — and here’s why

On the surface, Canada’s labour market has made a complete comeback since losing nearly three million jobs at the start of the pandemic, but dig a little deeper, and you’ll see that the recovery hasn’t been for everyone, including self-employed Canadians.

Self-employment in Canada had been growing steadily for several years, but over the course of the pandemic, it fell to its lowest level in more than a decade. There were nearly 2.9 million self-employed Canadians in February 2020. Now, there are just over 2.6 million.

Some of the losses in self-employment have been made up by gains in paid employment in the same industries, according to Statistics Canada. Those include professional, scientific and technical services.

But in other industries, such as agriculture, construction and services, including personal care, declines in self-employment haven’t been offset.

Richard Dias, founder and head of research at Acorn Macro Consulting in Halifax, blames the drop on government pandemic policies that weren’t tailored to support the success of Canada’s self-employed. These policies include blanket business closures and capacity restrictions, complicated applications for financial support and PPE requirements.

“It favoured giant corporates, who obviously are structured much, much better to navigate difficult situations … versus the humble shopkeeper,” said Dias. 

Statistics Canada breaks self-employment into several categories, including people who own an incorporated or unincorporated business, farm or professional practice, or those without a business, such as newspaper carriers or babysitters. Most self-employed Canadians are a business-of-one, but about one-third employ other people.

Dias is also worried about those self-employed Canadians who stretched themselves financially to survive the pandemic.

“After doing all the right things, they burned through their savings,” he said. “There’s no recognition, frankly, of that profound systemic error and the prolonged impacts that it’s going to have on our economy.”

Business on the brink

Michelle Palmer has been self-employed for eight years, but the owner of Pause Beauty Boutique in Toronto said the pandemic has made her question it.

WATCH | Spa owner on making up for lost time — and money: 

work for yourself canada has fewer and fewer people like you and heres why

Business owner questions her future

14 days ago

Duration 1:09

Owner of Pause Beauty Boutique, Michelle Palmer, holds onto hope that she can turn around her business. 1:09

“I’ve encountered the idea and the thought of closure so many times in the last two years, I can’t even count,” said Palmer.

She was forced to close her spa business for 10 months out of the past two years because of public health lockdowns. Despite applying for all the financial help she could, she reopened her doors deep in debt.

“Our debt load is in the six figures right now, and that’s not going to go away overnight.” 

Falling through the cracks

Some self-employed Canadians fell through the cracks of government support programs, according to Dan Kelly, the president of the Canadian Federation of Independent Business.

“I’ve talked to thousands of self-employed people who really got almost no support through the COVID emergency,” said Kelly. 

WATCH | These are still ‘perilous times’ for entrepreneurs, says CFIB president: 

work for yourself canada has fewer and fewer people like you and heres why 1

The economic cost of shrinking self-employment

14 days ago

Duration 0:30

CFIB president Dan Kelly on the need to encourage entrepreneurship post-COVID. 0:30

He says many of them didn’t qualify for programs that their large or medium-sized counterparts did. For example, the Canada Emergency Business Account provided interest-free loans of $40,000, but initially, applicants had to show they had an annual payroll of at least $50,000 in 2019 to access it. 

Self-employed workers were eligible to apply for the Canada emergency response benefit (CERB) and its replacement, the Canada recovery benefit (CRB), but Kelly argues the income support was not enough to keep a business going.

Palmer says she was cut off from the personal support programs this year because her 2020 taxes showed she didn’t make the required $5,000 to be eligible for CERB or CRB. That’s because she is a sole proprietor, which means that her business and personal taxes are filed together, and because of the closures, Palmer’s business operated at a loss.

“The message that we’ve sent to entrepreneurs over the last two years has been a pretty negative one,” said Kelly. 

The CFIB expects a wave of business closures in 2022 as the federal pandemic support programs wind down. 

“I think many business owners will not see a pathway back to profitability,” said Kelly.

Potential new cohort of entrepreneurs

But a new wave of self-employment could be on the horizon. According to a recent survey, 30 per cent of “traditionally employed” Canadians expect to transition to self-employment in the next two years.

The online survey of 3,000 people who work full-time was conducted in August and September of 2021 by data company Dynata for cloud accounting firm Freshbooks. The survey results were balanced against Statistics Canada data on age, gender and industry.

Such a shift to self-employment would be welcome news to the CFIB’s Kelly, who wants to see the group of self-employed Canadians grow — not shrink.

“They are the group that we’re counting on to replace many of the businesses that are now boarded up,” he said. “We’re also counting on them to create jobs for other Canadians.”

Seeking out job security

In the professional, science and technical fields, the trend may be headed in the opposite direction: toward salaried positions, which increased by close to 22 per cent between November 2019 and November 2021. Statistics Canada suggests the rise is a sign a pandemic-related shift to more standard forms of employment may be underway.

Many of those newly hired employees likely want the stability of a salaried position, according to Scotiabank deputy chief economist Brett House. 

“It’s not a sign that Canadians are becoming less entrepreneurial. It is a sign that the labour market recovery is continuing and getting firmer,” said House.

work for yourself canada has fewer and fewer people like you and heres why 2
Shannon Mulligan, with her two young children, has traded freelancing for a full-time role with a growing tech company. (Tina Mackenzie/CBC)

Copywriter Shannon Mulligan is among that crowd. While freelancing was a lifeline during the pandemic, a position with a tech start-up in Toronto recently won her over.

“Moving from freelance to full-time was not something I was really ready to do, but… it was just an overwhelmingly exciting opportunity,” said Mulligan. 

Her new job comes with the flexibility of working from home, something that was more common for freelancers than paid employees pre-pandemic.

“Being able to have that still helped seal the deal for me,” said Mulligan.

Sticking with self-employment

But others aren’t ready to give up their self-employment status just yet.

Despite having thoughts of walking away from Pause Beauty Boutique, Palmer says she hasn’t followed through with it yet because she still loves it despite the stress and the financial cost.

“[Working for myself] is the most empowering thing I’ve ever done … and I am not willing to give that up lightly.”

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