Sure, we’re all glued to our phones/tablets/laptops/watches that barely tell time, but even the best of us miss out on some important #content from time to time. That’s why, in case you missed it, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a brunch mimosa in our honor when you’re discussing who did what over your avocado toast.

Photo: Giphy
GUCCI PRESENTED A WHOPPING 115 LOOKS AT ITS CRUISE 2018 SHOW IN FLORENCE
Talk about a homecoming for the Italian house that was founded there in 1921. (Gucci gonna Gucci.)
ALEXA CHUNG’S EPONYMOUS FASHION BRAND IS FINALLY HERE
We chatted with the style icon about how she put together her own line. (It was only a matter of time.)

Photo: Giphy
27 OF THE MOST EXTRA INSTAGRAM POSTS FROM MODELS IN CANNES
Majority of which take place on a yacht, or in a bathtub. (So casual.)
THE 11 TOP-SELLING HAIR TOOLS ON AMAZON ARE ALL UNDER $100
Even better, most of them are under $50. (Time for a replacement?)

Photo: Giphy
HOW THE BEAUTY INDUSTRY IS (TRYING) TO SELL TO GEN Z
How do you market to a group who hates marketing? (The children are the future…)
Well, there you have it. All the must-read, watercooler-ready fashion news you needed to know. Wait, what’s the fashion equivalent of water cooler? A prosecco fountain? How do we get one of those?

Photo: Giphy
Homepage photo: @gucci/Instagram
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