When it comes to lighting also bear in mind how much of an effect this will have on your image. “Each face handles light differently, but a full frontal light a little bit above you, or a little bit to the side is a standard on set,” reveals Way. “Morning light and the light an hour before sundown is called ‘magic hour’ and the natural light you get at this time gives the skin this impeccable beautiful glow.”

Barnham agrees that natural light is best. “However, bright light isn’t necessarily ‘good’ and an overcast day ‘bad’ for photographs,” he warns. “Bright light creates strong shadows and an overcast day makes for soft shadows. And sometimes rain in an image can be fantastic.”

The benefit of a softer light is it will balance out your skin tone and can even hide those pesky wrinkles while lighting situations that could cause dark shadows, like underneath an umbrella in a pub garden, for example, will create unflattering dark spots on your face and underneath your eyes, hence why you looked like a racoon at that wedding this summer. So next time you’re greeted your constipated, bloated, and worryingly wired face you can always just put it down to the bad lighting.