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Components of Digital Marketing


The American Marketing Association defines marketing as “..the practice of identifying and satisfying customer needs.”  Digital marketing refers to any marketing methods conducted through electronic means.  This can include search engines, websites, mobile devices, social media and other digital means.

It’s a complex field that is relatively new and requires a new set of skills and knowledge to succeed.

Website Design

This is where digital marketing starts.  The design of your website influences your digital marketing strategies.  You want a user-friendly experience, with easy-to-follow navigation.  At the same time, you want a website that is friendly to search engines.  

A website that incorporates search engine-friendly design makes many of your other digital marketing strategies more effective.  With a properly designed website, you can expect higher rankings on search engines, and attract more organic traffic.

Search Engine Optimization (SEO)

Search engine optimization is improving your site’s ranking within major search engines to increase online traffic.

Search engines like Google and Bing are the main way of finding just about anything online.  There are more than 1 billion websites on the internet.  Not all of these are active, and not all of them offer the same product or service as you.  But a billion websites create a lot of noise and clutter that you have to overcome to drive potential customers to your site.

Designing your site and your communications to increase your presence in search results is one of the fundamental actions of digital marketing.

As you might imagine this is a highly specialized activity, and you might want to contact King Kong to help you implement an SEO strategy.


Pay-per-click or PPC is an Internet advertising method used to drive traffic to websites.  You pay a publisher, (a search engine, website owner, or network of websites) when the ad is clicked.  This type of advertising is usually done in conjunction with search engines and large social media sites.

One benefit of PPC is that it’s easy to measure and track.  It’s very easy to collect statistics and monitor how well your campaign is performing and the results you are getting for our budget. 

Pay-per-click is also very easy to implement in comparison to other types of digital marketing.  You can get up and running quickly with only a small amount of optimization.

These are only a few of the basics of digital marketing.  But if you are not using these techniques, you are missing out.




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