Home News Nigeria News Samklef Says Nigerian Music Changed Direction, and Davido Is at the Center of It
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Samklef Says Nigerian Music Changed Direction, and Davido Is at the Center of It

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Davido brought toxicity, rivalry to Nigerian music industry – Samklef claims 
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Every few months, someone in the Nigerian music space says what many people whisper privately. This time, it was Samklef. The producer, known for his early influence on Afrobeats and for never holding back his opinions, stirred conversation by pointing a finger at Davido. According to him, the singer didn’t just enter the industry and make hits. He also brought along something less welcome: toxicity, rivalry, and an unhealthy competitive mindset.

Samklef’s comments didn’t come out of nowhere. They were a reaction to a tweet by Pheelz, another producer who has successfully crossed into singing. Pheelz shared a calm but concerned message, saying music was never meant to be a constant comparison game. In his words, all the ranking, dragging, and rivalry are slowly hurting the sound and culture of Nigerian music.

That message seemed to strike a nerve.

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“Music Used to Be Pure Love”

In his response, Samklef painted a picture of what he believes the industry once was. A simpler time. Maybe not perfect, but lighter. According to him, when Wizkid first came into the spotlight, there was no pressure. No forced competition. No fan wars driven by artists themselves. Just music and growth.

He said the same thing about Olamide. When Olamide rose, the energy stayed the same. Artists focused on their craft. People enjoyed the songs without feeling the need to tear someone else down. There was room for everyone, at least in Samklef’s memory.

Then, in his telling, Davido arrived. And everything shifted.

Samklef didn’t mince words. He claimed that Davido’s entry marked the beginning of a new era in Nigerian music, one driven by rivalry instead of creativity. He accused him of introducing what he called a “cultist mindset,” along with threats, dirty tactics, and fake streaming numbers. According to Samklef, music stopped being just fun and slowly turned into a battlefield.

Now, whether that’s fully fair or not is another conversation. But Samklef clearly feels something was lost along the way.

Interestingly, he also said the industry was never supposed to be competitive in that way. Yes, artists can want to do well. That’s normal. But turning music into a constant race, where numbers matter more than feeling, is something he seems deeply uncomfortable with.

You could sense nostalgia in his words. Almost regret. Like someone looking back and wondering when things stopped being enjoyable.

Blame, Reactions, and an Unanswered Silence

As expected, Samklef’s statement didn’t land quietly. Social media reacted almost immediately, and the responses were split. Some people agreed with him, saying the Nigerian music industry has become unnecessarily hostile. They pointed to fan bases constantly fighting, artists subtly shading one another, and success being measured only by charts and streams.

Others strongly disagreed. Many accused Samklef of unfairly singling out Davido for a problem that is much bigger than one person. They argued that rivalry exists in every music industry, from the US to the UK, and Nigeria is no different. Some even said the competition helped push artists to work harder and reach global stages.

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There were also those who questioned Samklef’s motives. Was this about the industry’s health, or was it personal frustration? That question hovered in the background, even if no one could answer it clearly.

One thing that stood out, though, was Davido’s silence. As of now, he hasn’t responded to the allegations. No tweet. No interview clip. Nothing. That silence can be read in many ways. Some see it as maturity. Others see it as avoidance. Or maybe he simply doesn’t see the need to respond.

And to be fair, Davido has often been at the center of conversations about rivalry, especially with Wizkid. Fans have fueled it. Media has amplified it. Sometimes, the artists themselves have leaned into it. It’s hard to untangle where personal intention ends and public reaction begins.

What makes Samklef’s claim uncomfortable is not just the accusation, but the bigger question it raises. Has Nigerian music become too focused on winning? Has comparison replaced enjoyment?

There’s no clear answer. Even Samklef’s view feels slightly conflicted. He criticizes competition, yet acknowledges eras defined by major stars. He blames one person, yet describes a system that involves many players. That contradiction makes his comments feel human, not calculated.

At the end of the day, this isn’t just about Davido or Samklef. It’s about how success is measured, how artists influence culture beyond music, and how fans respond to cues from the top. Whether or not Davido truly “brought toxicity” is something people will keep debating.

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But one thing is certain: the conversation Pheelz started, and Samklef intensified, isn’t going away anytime soon. Nigerian music is bigger than ever. And with that growth comes pressure, ego, and noise. The challenge now is figuring out how to keep the soul of the music alive without losing it to endless rivalry.

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