Like many other professionals, probate lawyers can gain a lot from having a strong SEO plan. This includes search engine optimization for estate probate lawyers. Basic SEO techniques are necessary, but more advanced methods can help you be seen online and bring in more possible clients. Let us learn more about these more complicated tactics.
Use local SEO to dominate your local market.
It is very important for estate lawyers to have good neighborhood SEO. When someone types “probate lawyer near me,” they want to see results for lawyers in their area. To improve how well local search works on your site:
- Take control of your Google My Business page and make it work better: Your business will look different on Google Maps and Search if you use Google My Business, which is a free tool. On your page, make sure that the name of your business, its location, phone number, website, and operating hours are all correct, complete, and up to date.
- Use local phone books and directories: Adding your law firm to local lists like Yelp and Bing Places, as well as ads for your industry, can help people find you online and bring you local clients.
- Type in words from your area: If your website is in a certain area, use terms like “probate lawyer in [City Name]” or “[City Name] estate planning attorney.”
Use schema markup to enhance search engine understanding.
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This is a type of code called schema markup that helps search engines better understand what is on your page. Adding organized data to your HTML can help your search engine rankings and give you more information from search results. You can use schema code to tell estate lawyers:
- Places to practice: Make it clear what kinds of law you focus on, such as family law, trust management, or estate planning.
- How to get in touch: Give your phone number, email address, and real address, along with other correct and clear ways to contact you.
- Review ratings: Show off reviews from pleased clients to inspire people to trust you.
Use voice search optimization to adapt to the future of search.
Voice search is very popular right now, and people use tools like Siri and Google Assistant to do their searches. To make voice search work better on your site:
- Use long-tail keywords Like “How to find a probate lawyer near me” or “What is the probate process in [State Name]?” Use long-tail terms that sound like everyday language.
- Answer common questions: Answer questions like “What is probate?” and “How long does probate take?” that people often ask about the law of wills and estates.
- Make it mobile-friendly: Smartphones are used for a lot of voice searches, so make sure your site works well on those.
Advanced content marketing strategies.
The goal of content marketing is to draw and keep a clear-cut community. It means making and sharing content that is useful, reliable, and important. It is a great way for estate lawyers to get good leads, show that they are thought leaders, and learn more about their field.
You can use more advanced content marketing strategies like social media marketing, case studies, videos, interactive content, long-form content, guest writing, and writing ebooks and videos.
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Guest blogging involves finding the right journals, pitching important topics, writing great posts, and ending with a strong call to action.
Part of video content is using sites like YouTube and Vimeo to make helpful movies that explain hard legal ideas in a clear and brief way. You can also make these videos better for search engines, share them on social media, and put them on your website.
As well as in-depth writings and tips on hard law topics, case studies, papers, ebooks, and social media marketing are all types of long-form content. As long as estate lawyers regularly post useful content, connect with their followers, and run social media ads, they can get more qualified leads, get along better with clients, and grow their business.