How to Pitch Your Business Idea to Investors in 5 Minutes Pitch Your Business Idea to Investors; At each point in a company’s lifecycle, entrepreneurs must sell their idea,
product, or service to customers and prospective investors. It feels like a giant challenge to explain your entire business in a rigid short timeline like 5 minutes. When it comes to raising investment capital, you never know when a conversation could lead to a cheque. For this reason, entrepreneurs must learn to craft an effective narrative that communicates the company’s value, no matter the setting.