When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be.
With a user base of 3.78 billion (as of 2021), social media presents countless lead-generation opportunities to marketers.
When done right, social media marketing can help generate tons of qualified leads for any business. Businesses using social media lead generation strategies and tips are likely to achieve better results throughout the funnel – right from building brand awareness to boosting sales conversions. 75% of B2B buyers and 84% of C-level executives are incorporating social media as a key part of their decision-making process.
If you haven’t yet utilized social media for lead generation, you’re way behind the curve. You’ve most probably already lost high-quality leads to your social-savvy competitors.
I have got you covered. I’m going to show you some quick and effective ways of generating leads from social media platforms.
Social Media Ads
Ads are one of the best ways of generating leads from social media. Ads are powered with sophisticated targeting features, allowing brands to reach relevant audiences with precision.
To make your social media ads more impactful, tailor your ad copy to match your target audience’s interests and needs. Use time-sensitive language to create a sense of urgency and guide people down your sales funnel efficiently.
You can also geo-target your ads to reach audiences in specific locations where you plan to expand your business. This way of generating leads from social media can fuel your sales funnel effectively. Use the custom advertising features offered by the social media platforms to launch your advertising campaigns. For example, Facebook allows advertisers to make dynamic lead generation ads. In these ads, the creative and copy change
according to the target audience’s interests, similar to how retargeting works.
If a user has expressed interest in your business but hasn’t submitted their information, a retargeting ad with the right hook can trigger them to take the next step. A person who visits your blog regularly but does not subscribe may need a little nudge to commit, which retargeting ads can help achieve.
You can also use lead generation ads to get a higher ROI. These ads come pre-populated with each target user’s information so that they can finish the sign-up process quickly. So, capitalize on these money spinners and start generating leads from social media efficiently.
Run referral campaigns
Referral campaigns or referring a friend can be a great way to engage your social media followers. Almost 92% of buyers are trusting the recommendations of their friends and family, referrals are a great way to break the ice with prospects.
You can simply incentivize your customers and followers to refer their friends and families who might be interested in your products/services. The more people learn about your brand, the more likely they are to sign up or purchase from you.
You can create convincing offers for both the referrer and the referees such as gift cards or cash incentives. It might help encourage your customers to recommend you to their network. With social channels integrated with your marketing platform, you can set up a referral campaign across major social platforms and grow your customer base significantly.
Incentivizing people to share their information is a trick that works exceptionally well on social media because social media users are active deal seekers. They are often on the lookout for lucrative deals and discounts. In fact, many of them follow certain brands solely for bargain hunting.
If you become a valuable resource for your followers, you can gradually convert them from social leads to loyal customers and even brand advocates.
To leverage this tactic for generating leads from social media, you can create compelling lead magnets like:
Create helpful content on topics that are of interest to your target audience and ask your audience to provide their contact information to access that content.
It can be anything from research reports to templates, case studies, and ebooks. Essentially, it should be a valuable resource that is not available freely on the web.
Pay special attention to your content quality. You don’t want to turn away potential customers by serving them shoddily-written content.
Don’t tire users by asking them to fill a lengthy form. Just collect information that’s most important, like name and email address. You will have other opportunities to gather deeper customer insights with the help of a chatbot if you play your cards right.
Another lead magnet that works well, especially for B2B social leads, is free tools. Identify the challenges faced by your target audience, and then create tools to help solve those.
Aggressively promote your free tools on social media. Direct everyone who clicks to a landing page, where you ask them to submit their information to get tool access. Voila! That’s a simple yet effective way of generating leads from social media.
You get more than just leads by leveraging this tactic.
Customer trust: By providing useful free tools, you build confidence in your business.
Conversions: You create conversion opportunities by taking users to your website.
Competitive advantage: Not many of your competitors would be offering free tools.
Upsells: If users like your tool, they may opt to invest in paid premium features.
Offering free product/service trials is another excellent way to generate leads from social media. Getting a full-featured trial just for the cost of an email address does sound like a great bargain.
A trial offer that requires no credit card details. That kind of offer builds the confidence of new users and may even encourage them to share the offer with their friends, generating more leads in the process.
Automate your social media lead generation with chatbots
Instant messaging & chatbots are in vogue and have become powerful weapons for marketers today. Chatbots allow businesses to connect with their prospects even better than humans can, while at the same time dramatically lowering overhead costs.
You as a business won’t succeed by asking customers to reach out to you, in today’s omnichannel world. Instead, you have to meet them where they already are.
With AI bots, your business can serve up predefined responses to customer queries across social platforms.
Bots can decipher the intent of your visitors. If you know the intent, you know what will be your next action, which acts as the secret sauce of lead nurturing.
Chatbots can use the previous interaction history to develop a specific profile of each customer, allowing them to deliver personalized messages, content, and product suggestions.
Build a social media community
Is your business having a social community? If NO, build it right now. You might ask why is it necessary to build the community on social media?
Social media community can be the best way you can stay connected with your customers. When you engage your social followers in their ways, you increase your visibility and reach. Having a community of loyal customers can make a big difference to your business and help to sustain yourself in the market for a long time.
Measure and refine with analytics
If you’re collecting social media leads, you need to be collecting analytics insights too. For instance, anyone using a scraper for LinkedIn is certainly getting better growth.
Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. If you notice, for example, that Facebook outperforms LinkedIn, it may be worth redoubling efforts on that platform.
Ready for Generating Leads From Social Media?
With the above strategies, you can become a pro at generating leads from social media. Lead generation through social media must be a critical part of your marketing strategy
As the proverb says – Rome was not built on a day. Similarly, social media marketing lead generation is also a time-consuming task. However, the above-mentioned best practices and tips to use social media for lead management will help your business to acquire more leads and accelerate your business growth.