Facebook Advertising Tools But, here’s the problem: advertising on Facebook as a business owner or marketing team, even if you have unlimited funds, is easier said than done. There is more to this than spending money and waiting for qualified traffic and lead generation success to arrive. If you don’t know what you are doing, you could easily blow through thousands of dollars, with nothing to show for it.
With Facebook ads, you can choose the type of people you want to reach and your ads are delivered to them via their news feed. This makes your ads more relevant for the people who see them and brings you real results.
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If you’re new to Facebook ads or you want to try something different that doesn’t involve the Facebook Power Editor, there are plenty of tools that can help you streamline your ad buying experience while auto-optimizing your ad sets.
We’ve chosen five Facebook ad tools that are easy to set up, incredibly simple to manage, and relatively cheap for the ROI you should achieve with their help.
These Facebook ad tools can create campaigns, monitor their success, offer actionable next steps, and even retarget customers on Facebook after they visit your website, blog, or other owned properties.
Here are five of the top Facebook Ad Tools you should try out today.
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Facebook Ads Manager
What better place to turn for advice, information, and guidance than Facebook itself?
Facebook Ads Manager is a part of the general Facebook Business Manager and a native application that gives access to marketing tools for focused ads to reach specific audiences. In this standard tool, you can create, manage, and optimize your campaigns.
This is the most basic Facebook marketing tool, but that doesn’t mean it has nothing to offer. Thanks to a Facebook-like environment, frequent social media users should find the environment quite familiar. That’s why many people often start with the Manager and later make a transition to more functional Facebook marketing software. If you plan on advertising your small business on Facebook, you must understand how to use it as part of your media strategy.
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There is a five-step approach to getting started with Facebook Ads:
- Create a Facebook page or use one that is already existing.
- Provide information on what you want to promote.
- Choose the appropriate audience for your ad.
- Set your budget.
- Track your results.
Pros
100-percent free platform, pay for ads only
Add employees, advertising agencies, and even partners to manage the account
Provides an easy introduction to the basics of Facebook advertising
Complete visibility of pages and ad accounts you manage
Allows accessing all Facebook business apps in one place
Cons
Difficult to set up for large businesses and agencies
Impossible to remove ad accounts
Thousands of reports of bugs, crashes, and other performance issues both with Ads Manager and the mobile app
There are no two ways about it: this is the one advertising tool that you need to fully understand if you plan on reaching your goals. Fortunately, Facebook makes it extremely simple to get started.
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AdEspresso
Have you ever used a marketing tool on your media account that is too complicated? You know it could work for your small business, but you don’t have the time, experience, or knowledge to put it to good use.
Well, AdEspresso is the exact opposite. When it comes to Facebook advertising and marketing tools, this one is, by far, among the most straightforward. If you’re new to Facebook advertising and you want to simplify the buying process, AdEspresso is our top pick.
Here are a few of the main selling points for AdEspresso:
Automatic ad optimization means less time figuring out how dayparting, ad success, etc.
Customizable dashboards allow you to focus on what matters most. CTR, ARPU, Impressions, etc. Simply choose which metrics equal success for each of your campaigns and monitor the results in real-time based on each ad campaign you start.
Super easy to understand with analytics reporting the delivers actionable next steps and historical reflection.
Pros
Professional campaign testing options to define best-performing variations
Auto-generated PDF reports with campaign performance
Useful analytics that provides more data compared to Facebook Ad Manager
Stats on worst-performing Facebook ads
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Cons
Numerous reports of unhelpful customer support in online communities
Need to create audiences manually
Free trial available only with credit card
Compared to other similar Facebook ads analytics tools, the overall cost rises as the user spends more
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HootSuite Adds
Hootsuite made our list twice, but to be fair, they only recently acquired AdEspresso. Hootsuite tops our list for the simplicity of its social ads product. With just a few clicks you can quickly create ads and monitor their success.
Even if you have little experience with social media advertising, you’ll find designing your first ad with Hootsuite Ads a breeze. It has a built-in tool for defining such ad characteristics as shape, photo, and copy, so you’ll get a head start on that. Although the builder makes ad creation easy and fast, it’s still recommended to write your copy to make the ad more unique.
While being user-friendly in terms of ad creation and promotion, Hootsuite Ads can be a bit heavy on analytics. Moreover, the most affordable plan supports only 3 social media accounts, which could be not enough for a small business.
Pros
Two-click ad creation for on-the-fly advertising.
The product scans your Facebook page and news feeds and recommends posts that are likely to deliver the highest level of promoted success among your target audience. This saves you time and sets up your campaigns for a higher ROI out of the box.
The ability to define goals that can achieve the maximum results for every single campaign.
Other additional ad features are meant to save time and money by providing actionable guidance.
Cons
Hard to navigate, outdated design
Expensive compared to other similar Facebook ad tools
Highly detailed reports that might be too complex for beginners (Analytical reports cost extra money)
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AdRoll
Adroll is a Facebook ad management software designed for medium and large-sized businesses using automation and CRM tools. You can target specific audiences on Facebook at different customer journey points and get detailed analytics on campaign performance.
This Facebook ad automation tool supports single-image, video, and carousel ads. AdRoll offers a single format for the single image ads, which is optimized for use in all possible placements on Facebook.
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AdRoll explains the process in simple terms:
- Someone visits your website.
- They leave your website without completing the desired action for lead generation, such as making a purchase.
- While using Facebook, they are presented with your retargeted ads on their news feed.
- They click on the ad, returning to your website to complete the desired action.
The availability of the free version makes AdRoll an attractive option for businesses, but there’s a catch. The tool was created for agencies and large businesses, which means it could be fairly complex to use for inexperienced users. It’s common for many small businesses and beginners to start with free accounts and end up investing thousands of dollars on campaigns they weren’t sure how to manage.
Pros
A super easy-to-install adscript that immediately starts capturing user information from your website or blog.
Hyper-targeted user acquisition across your Facebook ads campaigns.
A much higher level of engagement because users have already visited your website.
Recapture leads when users haven’t performed the desired action on your owned properties
Cons
The free version is very limited (no custom audiences, performance benchmarks)
Could be difficult to learn for beginners
Could be more expensive to use in the long term due to broader targeting options
Upfront monthly payments that make it too expensive for small businesses
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Driftrock
Driftrock is a Facebook ad tool for automating the process of creating ads. Overall, the process of ad creation and promotion is pretty straightforward, so you save a lot of time by optimizing these processes.
With many top brands relying on Driftrock, including Coca-Cola and BMW, this tool must be something special. And, once you learn more about the features, you will see that this is the case.
Driftrock implements a unique, four-step approach to Facebook advertising:
- Create
- Automate
- Trigger
- Lead Response
For example, you can trigger ads based on weather, TV schedules, and other signals. Here is an example:
Forget about turning on and off your campaigns based solely on the time of day. You can now use a variety of other signals to ensure that your newsfeed ads and other ads are only running at the optimum time. This improves your chance of a positive ROI.
Pros
Easy content reuse to create new versions of campaigns
Bidding strategy customization options
Easy creation of Facebook ads with Driftrock Create
Save targeted audience groups and apply all possible ad variations
Cons
No free trial
Outdated design can be difficult to learn for both beginners & experienced users
Gets expensive very fast, especially if you have a large client database
Supports only the English-language interface
Are Facebook Ads worth it?
Facebook has one of the largest user bases. You can either ignore this audience or do whatever it takes to turn some of these people into paying customers. Facebook ads outperform traditional advertising strategies because of their targeted nature and the sheer volume of potential customers.
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But managing ads takes time and effort. Sometimes you end up spending a significant amount on disheartening output. This is why investing in Facebook ad tools is crucial. Conducting campaigns with a reliable, affordable, and easy-to-use advertisement tool is necessary to entice customers who have hundreds of options to choose from.
Like with any advertising campaign, you can lose money if you misstep. But, if you rely on one or more of the tools laid out in this post, you’ll be in a better position to succeed.
