Social Media is fast becoming a home for every business. It remains one of the best things that have ever happened to business owners and entrepreneurs worldwide. The eCommerce business of social media digital marketing or any online marketing mode has been running at its utmost pace now more than ever.
If done right, social media can level the playing field in business. Its domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits. Even solo entrepreneurial businesses can create a global presence by leveraging the power that social media brings.
When it comes to engaging customers, every business is unique in its own ways. Promoting your brand through social media is vital to any business, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user for boosting sales is in engagement with your customers. Follow the tips shared in this post to learn some easy ways to keep your customers engaged using social media.
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Share content with value
The single best use of your social media platforms is to provide value to people. The value customers receive equal to the benefits of a product or service minus its costs. What value does your product or service create for them?
You can do this by sharing tips, news, information, and teaching. When you provide value, not only are you establishing yourself or your brand, you’re genuinely and selflessly trying to help people. Your message and expertise will gain visibility when people appreciate and share the advice you offer.
2. Post frequently (and at optimal times)
Ensuring your social media channels are active is vital to show your audience you’re up to date and on top of the latest trends. They want to know what’s happening with your brand at the moment it occurs. Make sure you post content frequently to keep your audience updated and in-the-know. Creating great content consistently can be a challenge. It takes time and effort to produce even a single good post. But with a well-planned schedule, you can make it not only possible but easy to maintain long-term.
An effective social media schedule can be your best bet for posting content that grows your audience and engagement metrics, from creating a calendar to deciding on content types and publishing times. If your followers or target audience members can’t count on your business to promptly deliver relevant content, you’ll find it difficult to keep them engaged and attract more followers.
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Always be real and authentic.
If you’re into comic magazines, let us know. If you’re into punk rock, then that’s great too.
Your individuality is what brings out your authenticity.
Behind every Facebook or Twitter profile is an actual human being. Use every interaction as an opportunity to show the authenticity of your brand. No one likes being sold to, and can detect a sales pitch a mile away. Social media became cool because it’s a platform to socialize and not sell.
Any business can have a social media presence. The real challenge lies in building a presence that is trustworthy and can generate conversions. When 63% of global consumers claim they would buy from a company they consider authentic, authenticity becomes a critical asset in your social media strategy.
It’s about creating an online voice that is helpful, reliable, human, and one that resonates with your audience. Your social media visibility should represent an honest picture of who you are as a business and as an individual by aligning it with your mission, values, and goals. That’s the real secret to growing your followers, making conversions,s and becoming a thought leader in your expertise.
Here are some ways to Make Your Brand More Authentic on Social Media
· Listen and Respond
· Be Consistent
· Stand behind your product, company, and values
· Focus on Your Audience
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Create compelling graphics.
One of the toughest parts of social media is creating compelling and effective graphics.
There’s no doubt about it. Image creation can be a frustrating job!
And the available tools can come with a steep learning curve.
But guess what… it’s possible
Beautiful, easy-to-understand graphics are some of the most important tools on your social media page. They stand out in a crowded news feed and provide a high-impact sharing option. People love graphics that tell a story with text and imagery. Increase relevance by linking the graphic to a related article on your website or blog. One graphic can be shared on Facebook, Twitter, Instagram, and LinkedIn.
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Be consistent in your voice and approach
For an effective social media strategy, timing is not the only area where consistency is important. Vital to your brand’s health is uniformity in voice and messaging across all your channels. Customers will form a particular impression about you depending on what you write. It’s not uncommon for conversations online to be misunderstood, particularly when there is a lack of use of emotions. When customers include emotions in their posts to your brand, it’s wise to use them in return. You can create a fun conversation that is visual and interesting for other viewers to read too!
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Give your business a human face by interacting with your customers
Your customers have high expectations — and if your business can’t meet them, they’re going to leave you for your competitors. If that sounds harsh, well, it is
When it comes to marketing these days, it’s all about making an emotional connection with your audience. To do that, you need to develop trust, tell meaningful stories, and showcase your brand’s human side. People like to engage with other people, not brands. Your company is so much more than products.
Make your social media activities more interactive by posting polls, votes, and contests, and be sure to respond to every comment you get,t even if it’s just a quick “thank you.” This will improve brand loyalty because social media followers actually like to participate with brands, and they want to know that their voice is being heard.
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Always answer your customers’ questions
Encourage customers to do business with your brand on social media by providing fast, personal replies. Quick responses can start conversations and defuse negative situations. It can be not easy to interact with all of your social media followers, especially if you have thousands or millions, but making an effort to respond to all comments, questions, and queries promptly can help increase engagement and brand loyalty.
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Encourage user-generated content
Rather than focusing on creating all-new content, let your followers contribute their own content. Not only should you share your customer’s posts, but to really make them feel engaged, it’s best to give direct responses to their content.
Responding to every customer post that doesn’t directly address the brand but perhaps mentions it through a specific hashtag is great for ensuring each customer feels valued by the business.
Whether it’s a tweet, a blog post, or even something a competitor did, sharing stuff from other people is what creates a community. And, it makes members of that community far more likely to share your content, too.
If someone else can provide better answers to a query, make use of their content. Your customers will see that you are there to give them what they need, whether it comes from yourself or not. If your social media feed can provide them with relevant information, whether it’s yours or not, they will be attracted to your brand and hence will be encouraged to follow you. u
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Retarget website visitors on social media
Retargeting, also called remarketing, is an online advertising method of reaching out to previous visitors of your website or app, often displaying ads or sending emails. Imagine this scenario: a person finds your website an,d within minutes, decides to complete a purchase — becoming a lifelong customer. Most marketers are wise enough to know that the chances of this happening on a massive scale are small. About 96% of the people that visit a website for the first time are not ready to buy. People need more than one interaction with a brand to feel compelled to plunge and become customers. That is where retargeting comes in.
Retargeting is a highly effective e-commerce marketing strategy that turns window shoppers into paying customers by serving ads to those who have shown interest. The best way to retarget your website visitors is by placing Facebook’s retargeting ads all over your social media page or website. What this does is that it helps to show your Facebook ads to people who have visited your website but not yet a buying customer.
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Always ask for customers feedback
Create a conversation with customers to get them talking to you. By asking questions about personal experiences the customer has with the goods and services, Use instructional phrases such as “Follow us on Facebook” “Your feedback is important to us” can help the brand obtain customer feedback and spark discussion among users.
Final Thoughts
For your social media strategy to be successful, your followers/customers must feel they have an authentic connection to your brand. There is simply no substitute for sharing high-quality, fresh, and engaging content in a timely manner to achieve that kind of connection.
